It is one thing to have a cool looking website and another to have a functional one. There are many web design professionals out there but not all can give you what really matters. Your site will serve you no good if it all colourful and pretty and not able to bring in visitors who will buy into your ideas or products. This is why you will need to identify a professional web designer who is not all talk but one who will make your site rank up high in the search engine results pages. Here are the tips to follow;

Establish what your needs are first

Websites are generally designed and made to enable you achieve a certain goal. No website is out there without the owner having thought out first what it was supposed to bring on the table. Maybe you are a retailer or a service provider; you will need to establish your needs first. Do you need to have a platform where online visitors can come and peruse what you have and then buy or do you just want to provide information which will lead the visitor to making a better decision.

Here are some tips that can prove helpful in you defining your needs as far as web design is concerned;

• Have a target audience – these are the people you have in mind when you are creating your website.
• What exactly do you want to achieve once the visitors have come to your site. Do you want them to inquire or do you want them to pick a product that’s featured.
• The benefits that you are going to get once you have set up the website.

Shop for a web designer

Since there are many web masters and all of them generally offer the same thing, you should use a specific scale to know if the ones you are considering are viable. One thing to know this is by asking them to show you their references. A good webmaster will have no trouble pointing out the many works they have done in the past and which have been ranked successfully in the various search engines such as Google. They can as well prove to you of their competence by having their own website ranked highly in their field, a quick google search and I found, www.perth-web-design.com.au as the #1 result when I searched for “web design in Perth”.

Select a competent designer

After having considered a plethora of designers who can offer you the best services, you should now come to the final stage of actually picking the one who will do the job. Some of the things to help you choose the ideal one from the competent pool are; know the distance they are from you, the cost of their services, the size of their company and their portfolio.